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About Us

Our Mission Statement

The Illinois Sports Business Conference is designed to connect leading professionals with individuals aspiring for a career in the sports business world. Through an annual conference, ISBC fosters relationships and provides a greater knowledge of the sports industry.

Who are we at ISBC?

Illinois Sports Business Conference was started by a group of University of Illinois (Champaign-Urbana) students who saw an opportunity to fill the gap of knowledge and resources between the sports industry and the business world. The ISBC team works together throughout the year to put on an annual conference hosting elite leaders and professionals in the sports industry. Through various workshops, networking events, and an annual conference, ISBC fosters relationships and creates a roadmap for students to explore possible careers in the field and to find their niche in the sports industry. 

educate

We at ISBC strive to provide an educational conference about the sports business industry.

Network

We at ISBC aim to develop strong networking relationships with professionals of the sport industry.

bridge the gap

We at ISBC aspire to bridge the gap between the sports and business industries in addition to the sports and business programs on campus.

ISBC 2025

our founder's story

Emily Barretta-Principal, NMP Membership at Nike.  ISBC Founder.  Former University of Illinois Student Athlete (Women's Tennis).
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In 2014, I founded the Illinois Sports Business Conference (ISBC) and served as the President until I graduated in 2016. Creating ISBC was a pivotal moment in my career development, allowing me to gain critical leadership skills, a deep understanding of the sports business industry and a network of friends. ISBC was created to offer a platform for learning about the industry, professional growth and networking. Leading this organization taught me how to think strategically, solve complex problems, and manage diverse teams—skills that have been invaluable in my career at Nike. ISBC’s focus on real-world application and industry engagement set the foundation for my success in the sports business. I’m excited to see ISBC continue to grow, empowering the next generation of leaders and innovators in the sports industry.

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